Caryn Zucker

"I'm just a normal girl. I don't live in a log cabin, I wear leather shoes," said eco-socialite Sloan Barnett. "I'm just like you, but I try every day to do better!" Ms. Barnett, who is 40, was the guest of honor at a book party Wednesday evening hosted by President and CEO of NBC Universal Jeff Zucker and his wife Caryn at the Central Park Boathouse. Ms. Barnett's new book, Green Goes with Everything: Simple Steps to a Healthier Life and a Cleaner Planet, came out a couple weeks ago.

But is Ms. Barnett just a normal girl? In April 2007, the New York Times's Ruth la Ferla visited one of Ms. Barnett's "eco parties"—kind of like a Tupperware party, but with eco-friendly products—and discovered that the daughter of a cable television and cellular phone billionaire George Lindemann was pushing green housecleaning onto fancy friends like Renée Rockefeller, Valesca Guerrand-Hermès, Melania Trump, Julia Koch and Jessica Seinfeld. (Incidentally, the products were made by a brand called Shaklee, which Ms. Barnett's husband, Roger Barnett, purchased in 2004.)  read more »