Josh Boyd
Studio 1924

Peter Svarzbein
Boys on the Side: Josh Boyd, Darin Rubell, and Jordan Boyd, owners of Ella on Avenue A.
“What do you think of this ceiling?” asked Josh Boyd.
Overhead, a vaulted expanse of freshly coated silver paint was already peeling.
“I think we should all just scratch our initials into it,” he joked in a husky smoker’s voice. “We flew in a specialist from Canada and this is what we got. … You should write a story called ‘Hoodwinked by Canadians.’
“Where was she from, Toronto?” Mr. Boyd asked his partner, a tall, lanky fellow dressed in an untucked pink oxford shirt, jeans, and a pair of flip-flops emblazoned with the Brazilian flag, who was standing beside a nearby piano. read more »












