Ray Rivera
Marketing!
Ever since the Obama campaign announced that Barack Obama would be giving his acceptance speech of the Democratic nomination inside Invesco Field at Mile High—the enormous stadium where the Denver Broncos play football—critics and supporters alike have wondered whether the spectacle played too readily into the “Obama as celebrity” storyline that the McCain campaign has pushed so hard.
Already will.i.am, Sheryl Crow and other recording artists have performed live. The smooth female voice announcing the political speakers and performing artists is identical to the one that introduces actors at the Academy Awards.
But whatever the risks, there is at least one guaranteed upside to gathering such a big captive audience which was revealed by Ray Rivera, the chair of the Obama campaign in Colorado. read more »
