James Marshall

Elettra Wiedemann Will Save the Children of Burundi With T-Shirts

Elettra Wiedemann.
Getty Images.
Elettra Wiedemann.

Last week, on a bench outside the Bonsignor coffee shop on Jane Street, near where she lives ("that way, on the water," she said, motioning west), Elettra Wiedemann—soon-to-be biomedicine graduate student, international Lancôme spokesmodel and daughter of famed Lancôme model Isabella Rossellini—was describing her latest project, a charity website called JustOneFrickinDay.com.

"Originally we thought ‘JustOneDay,'" she explained. "We wanted it to be inspirational but we didn't want it to be-we wanted to give it a little bit of funk, you know? So we put in the frickin because it made people realize that it was very minimal, actually, and that if you pull together you can actually get a lot of stuff done.  read more »