Gary Schwitzer
Outrage: Two Minutes on NBC Nightly News For Fit Mouse
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Media Infestation
With help from Romenesko, we now know that Gary Schwitzer at the University of Minnesota health news blog is shocked—shocked!—that NBC gave up so much time to the mouse-pill story. (A recap: A lazy mouse took two pills and showed increased endurance and fitness without doing any exercise.)
"It devoted more than 2 minutes out of its total of 22 minutes or so of news time to this story. We are at war. The economy is in the tank. No one can afford gas in the tank. But 2 minutes was given to this mouse research...With limited airtime, why was that an important nugget? Unless one's goal is to make drug company sponsors happy. read more »
